| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Search AIA Search Campaign | $53.10 | 29 | 537 | 5 | 5.40% | $1.83 | $10.62 |
| Search Phone Search LF Campaign | $49.33 | 30 | 606 | 4 | 4.95% | $1.64 | $12.33 |
| Search Phone Search #2 Campaign | $56.10 | 47 | 1,057 | 1 | 4.45% | $1.19 | $56.10 |
| PMax AIA PMax Campaign | $30.05 | 31 | 802 | 3 | 3.87% | $0.97 | $10.02 |
| PMax Phone PMax Campaign | $18.14 | 13 | 293 | 1 | 4.44% | $1.40 | $18.14 |
| Total | $206.72 | 150 | 3,295 | 14 | 4.55% | $1.38 | $14.77 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| Phone Promo - Prospecting | $965.64 | 583 | 18,629 | 73 | 3.13% | $1.66 | $13.23 |
| AIA - $25/mo - Prospecting | $702.67 | 364 | 15,236 | 35 | 2.39% | $1.93 | $20.08 |
| AIA - Retarget | $433.78 | 333 | 8,894 | 20 | 3.74% | $1.30 | $21.69 |
| Phone Promo - Retarget | $362.20 | 246 | 7,362 | 22 | 3.34% | $1.47 | $16.46 |
| AIA - $35/mo - Prospecting | $301.44 | 203 | 7,515 | 14 | 2.70% | $1.48 | $21.53 |
| AIA - $25/mo - Retarget | $233.38 | 145 | 4,777 | 9 | 3.03% | $1.61 | $25.93 |
| AIA - $35/mo - Retarget | $82.67 | 60 | 2,914 | 4 | 2.06% | $1.38 | $20.67 |
| Total | $3,081.78 | 1,934 | 65,327 | 177 | 2.96% | $1.59 | $17.41 |
| Campaign | Spend | Clicks | Impr. | Leads | CTR | CPC | CPL |
|---|---|---|---|---|---|---|---|
| AIA - Broad - Purchase | $753.60 | 463 | 68,012 | 41 | 0.68% | $1.63 | $18.38 |
| Phone - Broad - Purchase | $622.76 | 662 | 64,459 | 28 | 1.03% | $0.94 | $22.24 |
| AIA - Interest - Lead | $423.39 | 284 | 32,789 | 25 | 0.87% | $1.49 | $16.94 |
| Phone - Interest - Lead | $233.39 | 243 | 20,779 | 7 | 1.17% | $0.96 | $33.34 |
| Phone - CBO - Lead | $120.25 | 89 | 9,653 | 3 | 0.92% | $1.35 | $40.08 |
| AIA - CBO - Lead | $75.85 | 50 | 4,940 | 1 | 1.01% | $1.52 | $75.85 |
| Total | $2,229.24 | 1,791 | 200,632 | 105 | 0.89% | $1.24 | $21.23 |